Senior Product Designer with 10+ years experience crafting user-focused digital products that deliver meaningful outcomes.

The sole Senior Product Designer within a squad. I've led the end-to-end design on:

• The core profile and discovery experience. Including using AI to improve profile recommendations and better highlight compatibility between members.
• Monetisation and growth. Leading the end-to-end design for a new Premium personalised recommendations feature. Running data informed optimisation to increase conversion and revenue.
• App wide look and feel.

A Lead Designer in the mobile app team. Managing three Designers whilst also being hands on in the product design and delivery.

Playback experience
Delivered feature improvements across the playback experience to improve listening engagement.

Led the UX design direction and game testing for mobile games.

Led the UX design direction for the redesign of the BBC's interactive storytelling app Cbeebies Storytime.

Designed a unified app platform for the four Cbeebies apps. Including a design system that was consistent, but also delightful and flexible enough to give the four apps their own identity.

Worked on the live sport and news web and app, the most popular sports service in the UK.

Led the end to end design for a major new interactive feature for the Football World Cup, used by millions.

Worked on the redesign of the scores, fixtures, tables data experience